Market Research

Day 1 we conducted pre-testing and validation of the interview guides at a village located 20 minutes drive from Mzuzu city. We split into teams of two and conducted interviews with village chiefs, village health workers, households that shared chimbudzi, households with improved/basic chimbudzi and households without a chimbudzi.

At the end of Day 1, the workshop participants compiled the Market research – Suggestions and interview guide.

You may like to use this to guide your formative market research.

For more detailed market research tools and methodologies you should visit WSP’s Toolkit for sanitation marketing. It has a great range of questionnaires and suggestions about hiring market research consultants.

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